Lakeside Book Company, formerly R.R. Donnelley, launched a major rebrand. The new name had to carry decades of trust, and customers needed to know the people and standards behind North America’s largest book manufacturer had not changed.

As part of the rebrand led by Human, we presented Lakeside with two directions: a film driven by scripted narration, and a film built from employee testimonial soundbites. They asked for both, so we combined them. The result honors Lakeside’s legacy and shows the care its team puts into making books that readers around the world enjoy and keep.

Client: Lakeside Book Company
Director: Ben Johnson
Producer: Mimi McCormick