Cirrus LED, a digital sign manufacturer, was launching its first connected TV campaign. It needed a 30-second spot that stands out on screen and gives its target audience clear takeaways.

The most convincing voice was a customer’s. We sent a small production team to Pigeon Forge, Tennessee, to film behind the scenes at Puckett’s Restaurant, including an interview with a Puckett’s marketing manager explaining what upgrading the restaurant’s outdoor sign to a Cirrus digital sign has done for the business. Light motion graphics in the edit reinforce the key points inside the 30-second format.

Client: Cirrus LED
Producer and Director: Ben Johnson