A boat rental marketplace only works if enough owners list their boats, and many owners hesitate to hand their boat to a stranger. Boatsetter needed to show prospective owners that renting out a boat is worth it.

Owners listen to other owners, so we worked with Boatsetter to find three who list their boats for different reasons and let each tell their own story. Each one answers a different concern, and all three share a love of being out on the water. The goal was to make signing up for Boatsetter an easy decision for other boat owners.

We produced and delivered this master cut, as well as three individual owner films of :06, :15, and :30 second durations which ran on connected TV and paid social.

Client: Boatsetter
Agency: Human
Director: Ben Johnson
Producer: Megan Swartzlander